Privacy Policy

Privacy Policy

Last Updated: November 7, 2025

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DirectLend (“DirectLend,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you use our websites and services (the “Services”). By using the Services, you agree to this Privacy Policy.

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1. Information We Collect
   • Information you provide: name, email, phone, business address, business details (legal name, entity type, years in business, industry, revenue), financing details (desired amount, use of funds), and any info you share in forms, emails, or calls.
   • Information collected automatically: IP address, device and browser type, pages viewed, time on page, clicks, and similar activity. We use cookies and similar tech to remember settings, analyze traffic, and improve the site.
   • Information from third parties: lenders and financing partners (application status, funded amounts, terms), service providers (fraud checks, analytics), and public/commercial sources (business info, credit-related signals where permitted).
   We may combine information from these sources.
    

2. How We Use Information
   • Provide and operate the Services, including matching you with lenders or financing partners.
   • Communicate with you (support, updates, and transactional messages).
   • Personalize your experience and show relevant content.
   • Improve the site, perform analytics, and develop new features.
   • Prevent fraud, secure our systems, and comply with law.
   • Market our Services, including interest-based advertising where allowed.
   We may also use information with your consent or as allowed by law.
    

3. How We Share Information
   • Network Partners (lenders and financing partners) so they can review your info, determine eligibility, and offer financing. Their use of your info is governed by their own privacy policies.
   • Service providers that help us run the Services (hosting, analytics, customer support, security, marketing).
   • Analytics and advertising partners to measure performance and (where allowed) deliver interest-based ads.
   • Authorities and others when required by law, to protect rights and safety, or to prevent fraud.
   • Business transferees in connection with a merger, acquisition, or similar transaction.
   We may share aggregated or de-identified information that does not identify you.

4. Cookies, Analytics, and Ads
   We use cookies, pixels, and similar technologies to keep you signed in, remember preferences, measure traffic, and help show relevant ads.
   
   Your choices:
   • Browser settings may let you block or delete cookies.
   • Interest-based ads opt-outs: Digital Advertising Alliance (https://optout.aboutads.info) and Network Advertising Initiative (https://optout.networkadvertising.org).
   • Google Ads settings: https://adssettings.google.com.
   Opt-outs apply per browser/device and may reset if you clear cookies.
    

5. Your Privacy Choices
   • Marketing emails: use the unsubscribe link in our emails or contact us.
   • Access, correction, deletion: depending on your state and applicable law, you may request access to, correction of, or deletion of certain personal information. See Contact Us below.
   • Do Not Sell/Share (state laws): if applicable in your state, submit a request using the Contact Us methods. We will honor rights we are legally required to provide.
   We will verify requests as required by law and may deny requests where a legal exception applies.
    

6. Information Security
   We use administrative, technical, and physical safeguards designed to protect personal information. No system is 100% secure. Please use strong passwords and keep your account information safe.
    

7. Retention
   We keep personal information as long as needed to provide the Services, comply with legal obligations, resolve disputes, and protect our rights. We may keep de-identified information for longer.
    

8. Third-Party Sites
   Our site may link to third-party websites or services. Their privacy practices are their own. Review their policies before sharing information.
    

9. Children’s Privacy
   The Services are not directed to individuals under 18. We do not knowingly collect personal information from minors.
    

10. United States Only
    The Services are intended for use in the United States and are governed by U.S. law. Not all products are available in all states.
     

11. Changes to This Policy
    We may update this Privacy Policy from time to time. The “Last Updated” date shows when it was revised. Material changes will be posted on this page and take effect as stated or when posted if not otherwise required.
     

12. Contact Us
    If you have questions or want to exercise a privacy right, contact us:
    Email: accounts@directlend.ai
    Mail: 501 E Kennedy Blvd, Suite 14 Tampa FL, 33606
     

State Notices (Summary)
Depending on where you live (for example, CA, CO, CT, VA), you may have rights to access, correct, delete, or opt out of “sale”/“sharing” or certain profiling. To exercise these rights, use the Contact Us methods above and include your name, business name, email, and state of residence. If we deny your request, you may have the right to appeal by replying to our decision.