Privacy Policy

Last Updated: December 17, 2025

DirectLend (“DirectLend,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you use our websites and services (the “Services”). By using the Services, you agree to this Privacy Policy.

INFORMATION WE COLLECT
• Information you provide: name, email, phone, business address, business details (legal name, entity type, years in business, industry, revenue), and any info you share in forms, emails, or calls.
• Information collected automatically: IP address, device and browser type, pages viewed, time on page, clicks, and similar activity. We use cookies and similar tech to remember settings, analyze traffic, and improve the site.
• Information from third parties: service providers (fraud checks, analytics, security) and public/commercial sources (business info and related signals where permitted).
We may combine information from these sources.

HOW WE USE INFORMATION
• Provide and operate the Services.
• Communicate with you (support, updates, and transactional messages).
• Personalize your experience and improve the Services.
• Improve the site, perform analytics, and develop new features.
• Prevent fraud, secure our systems, and comply with law.
• Market our Services where allowed (for example, sending our own marketing emails). You can opt out at any time.
We may also use information with your consent or as allowed by law.

HOW WE SHARE INFORMATION
We do not share your personal information with third parties for their marketing or promotional purposes.

We may share personal information only with:
• Service providers that help us run the Services (for example: hosting, analytics, customer support, identity verification, fraud prevention, security, and communications).
• Authorities and others when required by law, to protect rights and safety, or to prevent fraud.
• Business transferees in connection with a merger, acquisition, or similar transaction.

We may share aggregated or de-identified information that does not identify you.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.

COOKIES AND ANALYTICS
We use cookies and similar technologies to keep the site working, remember preferences, and understand site performance.

Your choices:
• Browser settings may let you block or delete cookies.
• Some analytics providers offer opt-out tools depending on the service you use.

TEXT MESSAGES (SMS)
If you provide a phone number and opt in, we may send text messages related to the Services, including account notifications and customer care messages. Message frequency varies. Message and data rates may apply.

Opt-out:
You can opt out at any time by replying STOP. For help, reply HELP.

YOUR PRIVACY CHOICES
• Marketing emails: use the unsubscribe link in our emails or contact us.
• Access, correction, deletion: depending on your state and applicable law, you may request access to, correction of, or deletion of certain personal information. See Contact Us below.
• Do Not Sell/Share (state laws): if applicable in your state, submit a request using the Contact Us methods. We will honor rights we are legally required to provide.
We will verify requests as required by law and may deny requests where a legal exception applies.

INFORMATION SECURITY
We use administrative, technical, and physical safeguards designed to protect personal information. No system is 100% secure. Please use strong passwords and keep your account information safe.

RETENTION
We keep personal information as long as needed to provide the Services, comply with legal obligations, resolve disputes, and protect our rights. We may keep de-identified information for longer.

THIRD-PARTY SITES
Our site may link to third-party websites or services. Their privacy practices are their own. Review their policies before sharing information.

CHILDREN’S PRIVACY
The Services are not directed to individuals under 18. We do not knowingly collect personal information from minors.

UNITED STATES ONLY
The Services are intended for use in the United States and are governed by U.S. law. Not all products are available in all states.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. The “Last Updated” date shows when it was revised. Material changes will be posted on this page and take effect as stated or when posted if not otherwise required.

CONTACT US
If you have questions or want to exercise a privacy right, contact us:
Email: accounts@directlend.ai
Mail: 501 E Kennedy Blvd, Suite 14 Tampa FL, 33606

STATE NOTICES (SUMMARY)
Depending on where you live (for example, CA, CO, CT, VA), you may have rights to access, correct, delete, or opt out of certain uses of personal information. To exercise these rights, use the Contact Us methods above and include your name, business name, email, and state of residence. If we deny your request, you may have the right to appeal by replying to our decision.